Photo by Leo Aversa, 2011.
Photo by Leo Aversa, 2011.
Photo by Leo Aversa, 2011.
Photo by Leo Aversa, 2011.
Photo by Leo Aversa, 2011.
Photo by Leo Aversa, 2011.
In other news not directly announced by Marisa’s publicist, the Verdade, Uma Ilusão tour will begin on June 1 in Curitiba, the city in which Marisa traditionally launches her tours.
Tour dates have been announced for four cities so far: Curitiba, Porto Alegre, São Paulo and Rio de Janeiro.
Curitiba: June 1-3 - Teatro Guaíra Tickets went on sale today, May 3.
Porto Alegre: June 7-10 - Teatro do SESI
São Paulo: June 21-24, 28-30, July 5-8, 12-15 - HSBC Brasil
Rio de Janeiro: August 23 premiere - Vivo Rio. No other details yet.
All this information has been leaked out indirectly through the two main Marisa fanblogs - Marisa Monte & Cia and Marisa de Verdade - as well as some reporting in print. The theaters have been slow to post information, which has driven fans into a rather excited state.
In a way, this marketing effort is totally typical of Marisa and her team. On the one hand, there is little news announced officially, most of the time. Her new web presence on Twitter, Facebook and Google Plus has not changed this. The fans seem to be doing the heavy lifting now, keeping each other informed on the fanblogs and associated Facebook pages. It’s pretty interesting, really, because the marketing is focused extremely tightly, directly at her most devoted fans.
On the other hand, Marisa has two songs from the album — “Ainda Bem” and “Depois” — included as musical themes on two separate Globo novelas, which has given huge, huge exposure to the singles and the album. When “Depois” debuted as a love theme for one of the couples in the story, Marisa actually trended worldwide on Twitter. The album was at the top of the sales for iTunes shortly thereafter.
Using novelas to market her music isn’t anything new for Marisa. What is new is the speed with which the internet responds. There is simultaneous narrowcasting to her fans and broadcasting to more casual listeners who respond well to accessible, romantic songs like “Depois” and “Ainda Bem”.
On top of this, it’s balloting time for the two major music award shows in Brazil: Prêmio da Música Brasileira and Prêmio Multishow. The success of “Depois” has driven raised awareness for the O que Você quer Saber de Verdade album. I predict that there will be nominations for both awards: Best Female Singer, Best Album and Best Song (“Depois”). Depending on the competition, she’s got a very good chance to take best female singer and best song in either or both competitions.
Reported in the Correio da Bahia today, May 3:
Marisa Monte and Seu Jorge will be performing in the closing ceremonies of the Summer Olympics in London, on August 12. This was reported in a short story that announced that the Balé Folclórico da Bahia will also be performing — the only dance group to have the honor.
As usual, there is ABSOLUTELY no word of this from Marisa herself.
“Marisa Monte doesn’t want people to get the wrong impression about the six-year hiatus she took after her last studio release. She was quite busy during that time, giving birth to her second child, raising a family, and working on a documentary as well as a live album.
‘I don’t know why, but for some people a live record doesn’t count,’ Ms. Monte said during a conversation with Speakeasy from her home in Rio de Janeiro.
The Brazilian singer and songwriter is gearing up for the first leg of a world tour to support her latest release, ‘O Que Você Quer Saber De Verdade’ (What You Really Want to Know), a globe-trotting effort that included recording and mixing sessions in Rio de Janeiro, Sao Paulo, Buenos Aires, Los Angeles and New York.
Thanks to the internet, Ms. Monte was able to stay in touch and work on arrangements with musicians around the world.
‘This would have been impossible 15 years ago, for example, lugging around tapes all over the world,’ Ms. Monte says. ‘Now I can email files and we can share ideas with musicians in different locations as the work evolves.’
Interestingly, the technology that supported her collaborative efforts around the globe allowed Ms. Monte to produce what is perhaps her most introspective album to date. ‘What Your Really Want To Know,’ Ms Monte’s ninth release, seems driven by the search of the elusive small moments of joy in our lives.
‘The record speaks to a desire to seek distance from all the noise, all the demands on our time and attention’ she says. ‘It’s an effort to find a quiet spot where I can get in touch with my heart, my intuition, and find happiness. In order to be able to communicate with others, we have to communicate with ourselves,’ Ms Monte says.
As an artist who has demonstrated fluency with music of different eras and places–she received classical lyrical training in Italy at 19, and is as comfortable interpreting Gershwin as she is working with rockers or avant-garde composers such as Phillip Glass-Ms. Monte’s latest pays homage to other artists.
There is a cover of Jorge Ben’s classic pop song ‘Descalço No Parque’ (Barefoot in the Park), as well as a new interpretation of a tango song she recorded with a traditional orchestra in Buenos Aires.
‘That tango was first recorded by a Brazilian artist in the 1940s, at a time when tango was very popular in Brazil,’ Ms. Monte says, citing it as an example of the multiple forces that shaped Brazilian music and its culture.
‘Brazilian music is so diverse and open to local and international influences. We are in a permanent dialogue with every culture,’ says Ms. Monte, who named Regina Spektor and Melody Gardot among her contemporary favorite female vocalists.
‘I like to call myself a Brazilian artist, because I belong to a culture that is open to all others. Brazil is shaped by the confluence of different cultures, that’s our greatest strength. And it’s the example Brazil can give to the rest of the world, we are a young country with lots to offer.’
Ms. Monte says she is busy rehearsing for the tour, which starts in Brazil and will take her to Europe during the fall. Ms. Monte has plans to tour the U.S. in 2013, and though she is focused on the live show, ‘there could be a couple of new songs during the tour.’”
John Pareles of the New York Times with a brief review of O Que Você Quer Saber de Verdade, April 20, 2012.
“Nothing gets in the way of generous, graceful melody on Marisa Monte’s first solo album since 2006, ‘O Que Você Quer Saber de Verdade (‘What You Really Want To Know’) (Blue Note). It’s a bubble bath of an album with songs that singlemindedly pursue serenity: the comforts of love as troubles recede far into the past. Recorded in Brazil, Argentina and the United States, the music is unassumingly pan-American, as likely to draw on American pop — like the straightforward ballad ‘Depois’ (‘After’) — as to pick up a Brazilian rhythm; the single ‘Ainda Bem’ (‘Still Good’) leans toward bolero, and elsewhere string arrangements provide a retro glaze. Some songs cross the line into blandness, but with Ms. Monte’s limpid, melting voice, it’s just as easy to bask in the sensual tranquility of a song like ‘Bem Aqui’ (‘Good Here’).”
Photo by Tom Munro.
Nando Reis, Marisa Monte and Arnaldo Antunes, Canecão, May 25, 1994.
Photo by Cristina Granato.